RELAND Code of Conduct

Updated on February 26, 2026

Letter from the Directors

At RELAND, “good business” is synonymous with correct business: legally sound, environmentally responsible, and socially legitimate. We exist to organize the rural real estate market with transparency, technical expertise, and respect for producers and communities, connecting responsible capital to high-quality assets and projects that generate income, preserve landscapes, and expand opportunities in the countryside.

This Code of Conduct translates that commitment into clear rules. It consolidates national standards — especially those of the COFECI/CRECI system, the Professional Code of Ethics for Real Estate Brokers, the Civil Code (arts. 722–729), the LGPD, and anti-corruption and competition laws — and incorporates international best practices in integrity and governance: independence, impartiality, honesty, professionalism, accountability, and risk management.

As a platform and operator specialized in rural real estate, we assume three central commitments: technical rigor (title, environmental, and land-use due diligence, always documented), informational accuracy (complete, verifiable data aligned with the asset’s reality), and data protection (privacy by design, security by default). We expect the same from everyone who works with us — employees, partners, brokers, and suppliers — with probity in relationships, transparency in commercial terms, and respect for people and territory.

This Code is mandatory and guides daily decisions. When in doubt, prioritize integrity, consult Legal or our integrity channel, and say “no” to anything that falls short of our principles. Leadership is exercised by example; trust is preserved through consistency.

Júlio Mühlbauer & Valter Ziantoni
Directors — RELAND

1) Scope, Principles, and References

• Who is subject to it: employees, directors, brokers (individuals/legal entities), commercial partners, consultants, representatives, service providers, and suppliers acting on behalf of RELAND or on its platforms.
• Non-negotiable principles: legality, integrity, loyalty, diligence, transparency, confidentiality, respect for people/communities, sustainability, non-retaliation.
• Regulatory references: COFECI/CRECI (incl. Res. 326/1992 and amendments), Civil Code (brokerage), LGPD (Law 13.709/2018), Law 12.846/2013 (anti-corruption), Law 12.529/2011 (competition), Law 9.613/1998 (AML/FT), Forest Code (Law 12.651/2012), and state/municipal land use and licensing regulations.
• International standards: values and guidelines from the UNDP Code of Ethics (independence and impartiality; avoiding conflicts of interest; protection of resources, data, and reputation; respectful behavior; risk management; reporting and protection against retaliation).

2) Sectoral Compliance — COFECI/CRECI

• Professional duties: probity, technical care, proper advertising, written contracts, accountability, refusal of illegal business, respect for professional prerogatives and class reputation.
• Prohibitions: unfair client poaching, misleading ads, “over-price,” improper retention of funds/documents, collusion, unfair competition, unjustified abandonment, illicit favoritism, illegal practice.
• Identification: correct use of name/corporate name and CRECI (primary/secondary/temporary) when required; operation within regional qualification.

CODE OF CONDUCT

1. Independence and impartiality: every decision must reflect the best interest of the client, partners, and RELAND, free from internal or external pressures, favoritism, or conflicts of loyalty.

2. Probity and truthfulness: commercial, technical, and legal information must be complete, accurate, and clear; any relevant omission, data manipulation, or unverifiable promise is prohibited.

3. Technical diligence in rural properties: asset qualification requires registry and title checks, georeferencing when applicable, environmental status, access logistics, productive vocation, and associated risks, with records of these acts in the CRM.

4. Responsible advertising: commercial communication must be identifiable as such, avoid deceptive tactics, and never imply guaranteed results; images and simulations must be labeled as illustrative.

5. Personal data protection: data collection and processing follow legitimate purpose, minimization, security, and restricted access; incidents are reported immediately and handled with priority.

6. Platform integrity: bypassing controls, scraping databases, manipulating metrics, bypassing authentications, or exploiting vulnerabilities is prohibited; credentials are non-transferable and subject to control.

7. Money laundering prevention: know your counterparty, identify red flags, validate lawful origin of funds when necessary, and reject suspicious transactions, recording and escalating the case.

8. Conflicts of interest: personal, family, corporate, or financial situations that may affect objectivity must be declared and managed with decision-making removal and formal mitigation trails.

9. Gifts and hospitality: only institutional items of symbolic value, with no expectation of reciprocity, are permitted; non-refusable offers due to protocol are recorded and allocated institutionally.

10. External activities: positions, lectures, publications, boards, and side businesses require prior consent and must not conflict with RELAND activities or exploit privileged information.

11. Brand and intellectual property: distinctive signs, content, methods, and software developed in professional practice belong to RELAND; copying, personal use, or unauthorized sharing is prohibited.

12. Records and documentation: reports, proposals, appraisals, and communications must accurately reflect facts and dates; forgery, improper backdating, material omissions, and evidence destruction are extremely serious offenses.

13. Communication and social media: only authorized spokespersons speak on behalf of RELAND; personal profiles must preserve confidentiality, independence, and corporate image.

14. Relationship with clients and partners: respectful, transparent, and diligent service; commissions, refunds, and commercial terms are disclosed objectively, without side agreements or “over-price.”

15. Third parties and suppliers: selection based on merit, value, and integrity; due diligence proportional to risk (reputation, compliance, sanctions, socio-environmental, data protection) and contracts with compliance clauses and termination for breach.

16. Respect, diversity, and safe environment: harassment, discrimination, or abuse of authority is not tolerated; leaders ensure an inclusive environment, welcome reports, and act promptly and discreetly.

17. Rural communities and local population rights: culturally sensitive operations, clear communication, and informed consent; coercive or exploitative practices are prohibited.

18. Sustainability and environmental responsibility: brokerage considers current legislation, risks, and opportunities for regularization and restoration; facilitating assets linked to environmental crimes or land usurpation is prohibited.

19. Risk management and controls: identify, assess, and mitigate legal, operational, data, ESG, and reputational risks; comply with internal controls and continuity plans, reporting incidents promptly.

20. Anti-fraud and anti-corruption: bribery, kickbacks, illicit “success fees,” document fraud, collusion, and embezzlement are prohibited; any request or offer must be refused and reported, with pursuit of compensation.

21. Transparency in commissions and splits: adherence to agreed commission and applicable minimum practice; splits between brokerages are formalized in writing, defining calculation basis, deadlines, and proof of payment.

22. Use of resources and safety: assets, systems, vehicles, and corporate time are for professional purposes; non-compliance with safety rules or unauthorized personal use is unacceptable.

23. Conduct outside work: private life must not compromise RELAND’s reputation; comply with local laws and avoid conduct that affects market or community trust.

24. Psychoactive substances: operating under the influence of alcohol or drugs is prohibited; medication use is only allowed if it does not impair safety or performance.

25. Confidentiality and professional secrecy: strategic, commercial, personal, and technical information is protected and shared only on a “need-to-know” basis; confidentiality duty persists after termination.

26. Fair competition: anti-competitive practices, improper exchange of sensitive information, and market manipulation are prohibited; ethical competition strengthens the real estate chain.

27. Training and continuous improvement: adhere to training, refresher, and integrity testing programs; learn from incidents, adjust processes, and raise performance standards.

28. Reporting and protection against retaliation: RELAND maintains a confidential channel for questions and good-faith reports; any form of retaliation against reporters or cooperators is strictly prohibited.

29. Accountability and sanctions: Code violations may result in warnings, dismissal, contract termination with partners, reporting to authorities, and pursuit of full damage compensation.

30. Leadership by example: leaders set the ethical tone, prevent risks, support reporting, resolve dilemmas transparently, and foster an integrity culture that transcends individuals and business cycles.